Why choose a simple app for your event?

A simple event app can often fulfill the essential requirements of most events while providing several advantages in terms of usability, affordability, efficiency, accessibility, reliability, and scalability.

An excellent example of this is an app we developed for CinemaCon, the largest gathering for the worldwide motion picture theater industry. For more than 10 years they have continued to use a simple version of our app.

Why would they, or you, choose an app with just the essential features?

As a large event, with all its inherent complexities, CinemaCon chose to focus on essential app features – the schedule, trade show, and sponsors – prioritizing easy access to the most critical information. Without the need to track specific usage, no login was required, making the app a download and go proposition.

We simplified the schedule by integrating their website content with the agenda in the app. Any updates made on their site would instantly be reflected in the app, reducing time spent and eliminating costly errors.

Of course, every event wants to keep their attendees informed, so CinemaCon used notifications extensively. With targeted and sponsored notifications, some including external links, attendees and exhibitors were kept up to date and engaged.

Feedback wasn’t forgotten. We eschewed the use of lengthy surveys. A simple star and comment field was included for every session, giving their audience an easy way to voice their opinion.

Ultimately, the choice of a conference app depends on your specific event needs and budget constraints. By focusing on the essentials and prioritizing user experience, a simple conference app such as CinemaCon can help you deliver a successful event with minimal effort and maximum impact.

Want to learn more? Contact us here!